The Textbook

There are several things:

• The concepts are written in plain English so they’re simple to understand and apply immediately to your writing. This builds confidence.
• The principles are simple to understand – you get idea from their titles. This means you can apply them to your work immediately. This is not theoretical, academic fluff. It’s not waxing poetical about. It’s practical, actionable and will build your confidence immediately.
• The principles work in aggregate to provoke a creative chain reaction which is the only way to write a masterpiece. For example, the more detailed your world, the richer your characters, the richer your characters the deeper your themes…
• The seven modules are neatly organized so you can instantly find solutions to virtually any problem you face.
• The principles give you direction without strangling your creativity. For example, principles like Provoke Dilemma and Earn Transformations help you make better creative decisions but you still have tremendous freedom in how you execute them.
• We show you exactly how elite writers in all media executed the principles. So you learn directly from the greatest writers in history.
• We help you think holistically about your entire writing life. This will help make the process more enjoyable.
• Each course ends with an awards ceremony to honor your progress. One reason martial arts schools have thrived for thousands of years is they break down fundamentals and honor progress along the way. The method works because it instills confidence and makes the process more dignified.
• From the very first lesson, the focus is entirely on helping you find what works for you. Storytelling is a very personal and revealing art form. This is not like other courses. It’s an experience. And if you take it seriously the rewards you reap will go far beyond creative writing.
• Look at the quality of the videos, graphics, cheat sheets, guides, award ceremonies. This is not a cash grab (it’s free!) but a labor of love made to help you fulfill your potential.

The fundamentals apply to a story that’s as short as a joke or as long as a novel. When you read through the stories in 27 Essential Principles of Story, you’ll see how they are executed in novels, short stories, screenplays, TV series, stage plays, graphic novels, comic books, video games, lyrics, and spoken word. And they work in all genres – horror, sci-fi, fantasy, romance, etc.

All materials were conceived and written by Daniel Joshua Rubin. 

Doug Roussin and Connie Nassios did web design and branding. 

Austin Rhett Thompson filmed and edited the videos.

Ken Berry composed the music. 

Chris Manfre did the animation in the award ceremonies. 

Michael Manuel did the voice over in the award ceremonies.