“Read – and then re-read – this elegant exploration of storytelling.”
Master
the 27
Because writing is a martial art
RUBIN27 ESSENTIAL PRINCIPLES OF STORYworkman
Don’t be fooled by the soft look.This book goes hard.
Meet the principles
To help you feel how the principles work, renowned graphic artist Glenn Wolk was commissioned to create these gorgeous hand-painted cards. All 27 principles, each on its own card. One image, one idea, built to stick. Click a card to enlarge it, then flip it to read the principle on the back.
You’ll learn more than most MFA programs without blowing 200 grand.



























Not for sale. Each deck is sent personally by the author, with a signed book, to a select few.
“All the tools you need to craft a hell of a great story.”

Daniel Joshua Rubin
Daniel Joshua Rubin has written for NBC and the WB, and his plays have been produced at Steppenwolf in Chicago and off-Broadway in New York.
He has taught dramatic writing at Loyola University Chicago and the University of California, San Diego, and has worked with Emmy winners Marta Kaufman and Bill Prady and Tony winner Anna D. Shapiro.
Born and raised in Brooklyn, he holds an MFA in Playwriting from the Yale School of Drama, where he graduated with honors.
He is represented by Lisa DiMona of Writers House, one of the leading nonfiction literary agents in the world.
More about Daniel“The book, 27 Essential Principles of Story played a key role in helping me get into the dramatic writing MFA program at NYU. You can have a great idea for a play, but to realize it takes proper structure.”
“I usually hate books like this. But I keep this one on my desk and refer to it often.”
“My copy is dog-eared and sporting Post-Its. I don’t consider my plays complete unless I run them through the 27 Essential Principles of Story test.”
“This is a fantastic craft book. Even with my MFA I gained so much and I love the way Rubin explains and illustrates concepts!”
Tell the story that’s been stuck
in your gut like a bullet
vapid characters
You’re not building a bookcase from Ikea. You’re telling your story.
