“Read – and then re-read – this elegant exploration of storytelling.”
Tracy LettsPulitzer Prize-winning playwright
27 Essential Principles of Story

Master
the 27

Because writing is a martial art

RUBIN27 ESSENTIAL PRINCIPLES OF STORYworkman27 Essential Principles of Story by Daniel Joshua RubinDon’t be fooled by the soft look.This book goes hard.
4.7 stars on Amazon/Endorsed by Oscar, Tony, Emmy Award-winners/Translated into Korean, Chinese and Russian
Master the secrets of great storytelling

Meet the principles

To help you feel how the principles work, renowned graphic artist Glenn Wolk was commissioned to create these gorgeous hand-painted cards. All 27 principles, each on its own card. One image, one idea, built to stick. Click a card to enlarge it, then flip it to read the principle on the back.

You’ll learn more than most MFA programs without blowing 200 grand.

Principle 1: Drop the Hammer
Principle 2: Ask Dramatic Questions
Principle 3: Explore All Endings
Principle 4: Connect with Therefore, not And
Principle 5: Escalate Risk
Principle 6: Clash Expectation and Reality
Principle 7: Max Out the Middle
Principle 8: Begin the End with a Critical Decision
Principle 9: Confirm the Decision
Principle 10: Wrap Up Fast
Principle 11: Make Your Hero Active and Decisive
Principle 12: Provoke Dilemma
Principle 13: Layer Conflict
Principle 14: Peel the Onion
Principle 15: Write Characters to the Top of Their Intelligence
Principle 16: Mask Everyone
Principle 17: Earn Transformations
Principle 18: Motivate Fierce Antagonists
Principle 19: Confront Evil
Principle 20: Link Inextricably to Your Setting
Principle 21: Exceed Expectations
Principle 22: Craft Actionable Dialogue
Principle 23: Hide Meaning
Principle 24: Hunt Big Game
Principle 25: Amplify Your Theme
Principle 26: Attack Your Theme
Principle 27: Transcend Thought
First edition

Not for sale. Each deck is sent personally by the author, with a signed book, to a select few.

“All the tools you need to craft a hell of a great story.”
Paul GiamattiGolden Globe Award-winning actor
Daniel Joshua Rubin
The author

Daniel Joshua Rubin

Daniel Joshua Rubin has written for NBC and the WB, and his plays have been produced at Steppenwolf in Chicago and off-Broadway in New York.

He has taught dramatic writing at Loyola University Chicago and the University of California, San Diego, and has worked with Emmy winners Marta Kaufman and Bill Prady and Tony winner Anna D. Shapiro.

Born and raised in Brooklyn, he holds an MFA in Playwriting from the Yale School of Drama, where he graduated with honors.

He is represented by Lisa DiMona of Writers House, one of the leading nonfiction literary agents in the world.

More about Daniel
Cards by Glenn Wolk Learn more about Glenn
“The book, 27 Essential Principles of Story played a key role in helping me get into the dramatic writing MFA program at NYU. You can have a great idea for a play, but to realize it takes proper structure.”
Téa Wolk
Playwright, NYU dramatic writing MFA

“I usually hate books like this. But I keep this one on my desk and refer to it often.”

Dana OlsenScreenwriter, The ’Burbs

“My copy is dog-eared and sporting Post-Its. I don’t consider my plays complete unless I run them through the 27 Essential Principles of Story test.”

Anonymous, Amazon

“This is a fantastic craft book. Even with my MFA I gained so much and I love the way Rubin explains and illustrates concepts!”

Lauren DeCesarReader review

Tell the story that’s been stuck
in your gut like a bullet

Fix weak dialogue and
vapid characters
Earn confidence by mastering fundamentals
Face the blank page with a whole different mind-set
No slick jargon, no academic blather

You’re not building a bookcase from Ikea. You’re telling your story.

27 Essential Principles of Story by Daniel Joshua Rubin