Master the Secrets of Great Storytelling, from Shakespeare to South Park
Story Principles Writing Course
Inspired by – and expanded upon – Daniel Joshua Rubin’s critically acclaimed book 27 Essential Principles of Story, this seven-in-one multimedia course will take you from idea generation through completion. By progressing through all seven modules, you will learn a system that builds confidence, makes writing more fun, and helps you finish what you start.
Register for this FREE course that tells you exactly how to write great stories.
The Textbook
How to Write Good Stories: No Theory, Jargon or Formula
The book offers nothing but practical value. It’s just timeless principles in plain English with adrenaline.

“All the tools you need to craft a great story.”
PAUL GIAMATTI, Emmy Award-winning actor
“Read – then re-read – this elegant exploration of storytelling.”
TRACY LETTS, Pulitzer and Tony Award-winning playwright
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Course FAQs
Answers from the founder.
There are several things:
- The concepts are written in plain English so they’re simple to understand and apply immediately to your writing. This builds confidence.
- We show you exactly how elite writers in all media executed the principles. So you learn directly from the greatest writers in history.
- We help you think holistically about your entire writing life. This will help make the process more enjoyable.
- The principles give you direction without strangling your creativity. For example, principles like Provoke Dilemma and Earn Transformations help you make better creative decisions but you still have tremendous freedom in how you execute them.
- Each course ends with an awards ceremony to honor your progress. one reason martial arts schools have thrived for thousands of years is they break down fundamentals and honor progress along the way. The method works.
- From the very first lesson, the focus is entirely on helping you find what works for you.
The fundamentals apply to a story that’s as short as a joke or as long as a novel. When you read through the stories in my book 27 Essential Principles of Story, you’ll see how they are executed in novels, short stories, screenplays, TV series, stage plays, graphic novels, comic books, video games, lyrics, and spoken word. And they work in all genres – horror, sci-fi, fantasy, romance, etc.
All materials were conceived and written by Daniel Joshua Rubin.
Doug Roussin and Connie Nassios did web design and branding.
Austin Rhett Thompson filmed and edited the videos.
Ken Berry composed the music.
Chris Manfre did the animation in the award ceremonies.
Michael Manuel did the voice over in the award ceremonies.
Testimonials
“Perfect for any writer looking to ensure their stories operate and resonate at the top of their potential.”
– Booklist
“This is the new bible of lessons and practices for creators.”
– Library Journal
“This is a no-brainer for both pro and would-be novelists.”
– Publishers Weekly
See what major award winning writers, critics, and 100s of readers on Goodreads, Amazon, and beyond say about our textbook 27 Essential Principles of Story, our founder Daniel Joshua Rubin, and his teaching.